Here are some live post updates from Distribution U. A day of hybrid/digital distribution talk from Scott Kirsner and Peter Broderick.
-Going to where the audience is online.
-Opening your project to Creative Commons so auds can add their own input. (Flickr has good explanation of various license explanations).
-Think across web genres to where your audience already is. (Example of Richard Cheese).
-make it easy for others. To embed your content.
-make ur site’s “ask” of visitors obvious. They’re not going to spend much time there and you need to provide direction.
-Re: Trailer length: 10 second rule, IE; attention-grab right away or people will bounce away.
-Trailer II: generally, under 3min.
Old World Distribution v. New World
Overall Deals v. Hybridized Deals
-97% or more of filmmakers who make “overall deals” end up feeling between apoplectic to dissatisfied.
-If you surrender your rights, even when the distrib. blows it, you still can’t get your film back.
-Well known accounting issues are even worse than you imagine.
-Example of a film “one six right” that has merched itself to the hilt. Sold underwriting around giving away fil free to PBS.
-Amazon tip: price stays higher if you delay replentishing their supply when it runs out.
-Other things you can sell from your site (with the DVD). A book, alternate or Collector’s Editions, Music CD’s, bundle discounts,
-Financially incentivize related groups to hold gatherings, show your film, share the profits from the event and DVD sales at the events.
-Semi-theatrical (if you’re proactive) you can make money from core auds. In theater, DVD, etc. It also helps raise awareness.
-Example of “King Corn” and “Pray the Devil Back to Hell” web sites and release strategies.
-Note: movie titles with numbers and A, B, C, D, titles do better b/c people scroll alphabetically.
-Case Study: “Lioness” went out to organizations to create advocacy. (There’s a ‘White Paper’ avail. On their site: “Cultivating Change”). They didn’t pay any attention to theatrical, made themselves experts on the topic, and made hybrid deals.
-Case Study: “Made in LA,” they created “Community Screening Kit” for organizations to profit from distributing the film. It’s “The Kit that Pays for itself”.
-Case: “Four Eyed Monsters” Podcasts, etc. Their site has a lot of info on building a grassroots following.
-Some get paid to take their film on a campus tour; $10,000 a pop!!!
-Case: “Food Matters,” from first-time filmmakers. Partner with Colonic manufacturers who buy it to give out to customers. They keep making small local dist. deals. – great website!
See Peter’s 10 points.