Mar 092011

It’s always interesting to me to see the evolution of an industry at the moments when it is most obvious.

One such moment, is with today’s news that Warner Bros would be allowing people to rent movies in Facebook, starting with The Dark Knight.

This was a bridge I’d been waiting for, between the social side of social media, and the media side of it, and it’s exciting.

And while I believe the industry still has a long way to go in terms of improving delivery systems, catalogue availability, and pricing ($3.00 for two days? Didn’t my neighborhood rental shop die that way?), I still think that this is a big step in the right direction.

What might be next? Allowing me to do a virtual screening with friends on Facebook, allowing me to cut a limited clip from the film to share with friends, lower pricing inverse to demand, move movies available, etc.

But this is a good start, and Netflix should be very afraid. They neglected to develop the social side of their platform, and this is the first time that I can see how they might have a serious problem on their hands.

What can Netflix do now? Well, the only thing I can think of, is for them to make their service available in much the same way as above. On Facebook, as a social viewing experience.