It’s always interesting to me to see the evolution of an industry at the moments when it is most obvious.
This was a bridge I’d been waiting for, between the social side of social media, and the media side of it, and it’s exciting.
And while I believe the industry still has a long way to go in terms of improving delivery systems, catalogue availability, and pricing ($3.00 for two days? Didn’t my neighborhood rental shop die that way?), I still think that this is a big step in the right direction.
What might be next? Allowing me to do a virtual screening with friends on Facebook, allowing me to cut a limited clip from the film to share with friends, lower pricing inverse to demand, move movies available, etc.
But this is a good start, and Netflix should be very afraid. They neglected to develop the social side of their platform, and this is the first time that I can see how they might have a serious problem on their hands.
What can Netflix do now? Well, the only thing I can think of, is for them to make their service available in much the same way as above. On Facebook, as a social viewing experience.