Dec 142011

From Those insanely loud TV commercials that disrupt viewing will soon be a thing of the past. The Federal Communications Commission (FCC) has adopted a new rule that will limit the broadcast volume of television ads.

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NOTE: For me this was always one of those, “Don’t make your customers (or potential customers) hate you” examples. It’s astounding to me how many companies engage in practices that are obviously deceptive or at the least, annoying to their current and potential customers. Brand recall is one thing, but if the sentiment is negative, what good is that doing?

And it’s not that hard to get right, for all that. The basics are simple, the principles enduring: “Don’t market to a person unless you’ve walked a mile in their shoes”. Or “Don’t market something to others in a way you wouldn’t want to be marketed to yourself”. Or something like that.

The overloud ads broke those rules, and it’s unfortunate that it took legal action to get those advertisers to do what was the smart thing for them to be doing anyway.